3D Margin Matrix

Creating 3D Margins is:

the business' core activities lift up all three dimensions (i.e. environmental, economic and community) at the same time...with the same action
creates the DNA of the Business Seed
a strategic activity that the all members of the living entity constantly examine and improve (continuous improvement)
very similar to the "yield" concept in Permaculture system design

Raises community wellbeing by identifying and incorporating ways to build:

Interdependent Relationships
- The whole network adjusts based on what happens to one living part of the system ... it heals together
- Story of the strength of one stick versus the strength of a bundle of sticks...many can't be broken
- Link suppliers and customers very strongly
  - e.g. craigslist
Innovation and Learning Culture throughout the Business Organism
- Everyone has access to knowledge and information...they are co-creators
- Constantly building world class skills
- Communities are constantly learning better, improved ways stay valuable to the environment around them.
Ownership and Accountability
- All participants have ownership equity based on their contribution
- Money is not the only way to acquire equity...equity is story energy
- Seek funding from people/organizations with high community-wealth.
Connect Powerfully to the Local Community
- Entity without borders...they are permeable
- Whole local community wants the business to be successful...their very success is tied to it
- Connect to high energy groups - art community
- Pacific Biodiesel example ... 90% of revenue stays in the local community
Helpful Research
- Mondragon Corp Famous Spanish cooperative...83,000 employees.
- University of Wisconsin Center for Cooperatives ... extensive information on starting a cooperative. See the resource page.
- Cooperative Grocers Information Network
- LCEC model of equity

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