Workshop 4 - Creating Community Margins

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Triple Bottom-line Measures

• Creating Triple-bottom line margins
  • Economic Margins = Profitability
  • Community Margins = ??
  • Environmental Margins = ??

• We don't have names for these because we haven't tried to create them.

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Searching for Meaning

• What if "Wealth" stood for the cumulative long-term triple-bottom line results

• So how would "Community Wealth" contribute to overall Wealth?

• Could we be economically wealthy, but our community wealth is bankrupt?

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Community Wealth

• What if Community wealth contained...
  • Relationships
  • Accessibility
  • Learning/Growing
  • Purposeful Work
  • Health
  • Connectedness / Belonging

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Community Margins => Community Wealth

• Sum of our community margins result in an increase (or decrease) in community wealth

• So we need understand how the primary actions of the business create increase community wealth by creating qualitative and quantitative margins in:
  • Relationships
  • Accessibility
  • Learning / Growing / Adapting
  • Purposeful Work
  • Health
  • Connectedness / Belonging

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A Few Words on Measurement

• Everything that is really, really important can't be measured
• What is the role of measurement?
• We assign meaning to the measures?
• We're not good organizationally with
• Can we use stories?

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Relationships

• Context: Transaction vs. Relationship
• Entrepreneur <=> Seed
• Inner Community (Employees)
• Outer Community
  • Ecosystem
  • Community
    • Engaged (Customers)
    • Aware (Edge)
    • At Large